Shervin Yousefzadeh currently leads the strategy for the construction sector at GS1 UK, drawing on his strong experience as a former Head of Digital Construction. His work focuses on building key industry relationships and promoting the use of GS1 standards to enable greater trust, traceability, and interoperability across the built environment. With a background in Building Information Modelling and involvement in major infrastructure projects, Shervin is committed to driving the digital transformation of construction through standardised practices and data-led collaboration.