Sarah McCready, Barking Riverside
Sarah McCready
head of placemaking
Barking Riverside

Sarah is an experienced non-residential development professional who has an award-winning approach to creating places that strengthen feelings of purpose, belonging and pride. In her current role as a Director at Barking Riverside, Sarah has led the development and implementation of whole-business strategy work on place-branding, placemaking, non-residential curation, communications & marketing campaigns, legacy stewardship, and community partnership – using these strategies to unite the ambitions of multiple stakeholders on one of London’s most complex and largest development projects. Sarah is also an effective and trusted Client for vitally needed social infrastructure projects, having designed and delivered leisure facilities, retail, F&B, ecology, education, and community buildings, in turn creating assets that provide both economic and social value. With particular expertise in social impact – owing to Sarah’s leadership of Thames Futures, Barking Riverside’s award-winning social impact assessment framework – Sarah has created a Theory of Change for Barking Riverside that is both rigorous and resident-led. This has involved combining both academic and practical methodologies to deliver a social impact programme that is truly meaningful to the residents of Barking Riverside. A champion for greater resident engagement and partnership in the development process, Sarah’s project work is recognised for making growth more equitable, transparent, and accountable, whilst evidencing that change and transformation can be truly inclusive.